Though often used interchangeably, UX and UI are actually two separate entities.
The experience a person gets when engaging with a product is referred to as user experience (UX) design. A critical component of the UX design process is comprehensive UX research.
The visual aspects through which users interact with a product, including as buttons, icons, typography, menu bars, colours and more, are referred to as user interface (UI) design.
Despite their differences, both UX and UI design actually work closely together to decide how a product will appear and perform.
Imagine spending time, effort and resources in building a visually appealing website for your company only to discover that users are not able to locate what they are searching for and are having trouble navigating the site. If the UI design is not user-friendly, this could result in users leaving your site.
Similarly, even if you do extensive user research and testing to achieve the best possible user experience, but the layout of your site is not optimal, people may be hesitant to utilise your product.
In essence, without UX, there is no UI, and vice versa! UI & UX Design assist to gain customers’ trust and encourage them to use your website or app by providing them what it is they are looking for.
Thus, if you are looking to create a user-centric product or site, it would be best to engage a qualified UX and UI agency or company in Singapore to ensure you nail both aspects of the user experience.
If you are looking for a UI and UX research and design agency in Singapore, PROTEUS-DT has got your back. Our qualified team specialises in UI and UX design, and we take pleasure in ensuring every solution we provide is user-friendly. Here are some of the services that we provide:
Our UX professionals help firms craft and execute their UX research strategy. Some of the things we do include ideation and brainstorming, concept testing, evaluation, and usability testing.
We are committed to producing not only visually appealing solutions, but also the most suitable design and interactions for your users.
If you are unsure of where to begin, consulting a reliable UX consultant in Singapore can provide you with the expert advice you might be looking for. UX consulting services can help firms enhance their product’s overall usability and save cost.
Through holistic evaluations of your brand’s product, our reliable UX consultant can offer advice on product strategy and assist you in adopting and implementing suitable UX procedures, methodologies, and tools.
As a leading user experience agency in Singapore, we are committed to helping your business unlock its fullest potential of achieving market success. If you have any enquiries on our UI/UX services, simply drop us a message at hello@proteus-dt.com and we would be delighted to answer them.
