Despite their differences, both UX and UI design actually work closely together to decide how a product will appear and perform.
Imagine spending time, effort and resources in building a visually appealing website for your company only to discover that users are not able to locate what they are searching for and are having trouble navigating the site. If the UI design is not user-friendly, this could result in users leaving your site.
Similarly, even if you do extensive user research and testing to achieve the best possible user experience, but the layout of your site is not optimal, people may be hesitant to utilise your product.
In essence, without UX, there is no UI, and vice versa! UI & UX Design assist to gain customers’ trust and encourage them to use your website or app by providing them what it is they are looking for.
Thus, if you are looking to create a user-centric product or site, it would be best to engage a qualified UX and UI agency or company in Singapore to ensure you nail both aspects of the user experience.